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Disestablished in 1999 |
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"RANT 'N' ROLL" Congratulations Rocker & welcome to a real rock 'n' roll site. By the very fact that you're here & reading this proves you aren't one of the new breed of sheep spawned by the corporate McDonalds style of music marketing, where every 'artist' is a product with a short sell by date. The very principle that has sanitized & ripped the very soul out of the spirit of true Rock 'n' Roll. Once it was the kids who set the trends & the corporations followed, now everyone wants their music serving up like fast food. There was a time your music of choice was a complete lifestyle, sadly now it's been pimped into a disposable accessory. Rock 'n' Roll used to be a dirty word & it still should be, spat out with venom by the establishment, feared by conformists & worn with pride by the worthy. Where are the outlaws, the risk takers, the righteous? Corporations suffocate them, they make them safe & above all profitable, they tame the beast with their cheque books & greedy palms get greased. What happened to music because it sounds good? I don't see or hear much of it anymore. The zines I read are all writing about the same bands as the establishment press. For fucks sake go look for something new, go make your own scene, go discover something no other fucker has slobbered all over before you & for crying out loud stop kissing the arse of the corporations just to get a free CD from their newest wet behind the ears, haven't got a clue, production line, formulated & manufactured puppets. Ask yourself this, how many 'designer' labels or famous brands are you wearing & why? If you're wearing more than 2 don't kid yourself that you bought into it for the quality, BULLSHIT, you bought into it because you've been conditioned by highly efficient marketing & years of cathode ray, billboard, fancy packaged bullshit. We've been exposed to consistent superbly orchestrated & effective marketing for the best part of 20+ years. The clothes you buy, the food you eat, the films you go & see are all decided for you, the trick is you don't notice it happening, it's such a normal part of existence. You are given a few narrow choices so you don't lose your sense of identity & independence. Come on, think about it & be honest with yourself, if you see an independent burger bar next door to a McDonalds, which one are you going to buy? I would hope that anyone that made it to this site would go for the independent one & stop feeding the homogenized corporate pariah, killer of independence, free thought, free trade. This goes for everything in life, let's stop it before there is only one supermarket chain, one hamburger chain, one record company. The shit generally floats to the top fastest, quality generally takes a while longer but stays the course! Rock 'n' Roll Unlimited is about the music first & foremost, if we like it & we can afford it it we'll do it. We're open to new ideas & alternative ways forwards, the World has changed & we're looking for the right way forward without sacrificing our integrity & especially not losing our love for Rock 'n' Roll Non Corporate Fuckin' Rock.
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| ©2004 - Rock 'n' Roll Unlimited
- Site by Johnny Come Lately |